The online engagement platform for discussion, connection and collaboration.
Organization: yStats.com GmbH & Co. KG(Business)
CEO and founder Yücel Yelken brings more than ten years of international market research experience to yStats.com:
He worked for more than 5 years in the International Marketing department of a Germany based multi-national company.
His academic path started with a Bachelors Program at the College of Business of Arizona State University and continued with a Masters Program at “Thunderbird”, School of Global Management.
With the increase in the numbers of online shoppers across Europe, cross-border E-Commerce is becoming more important for both the consumers and the retailers.
However, companies face many challenges when pushing cross-border E-Commerce, i.e. they would have to build brand awareness and face market entry costs.
From the consumer perspective, even in Europe, there is still a large number of consumers that are afraid of online fraud, preventing them from online shopping. A Europe-wide mandatory online shop security accreditation system might be the answer.