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I speak for Ingenious Media on matters of public policy. We are investors in media businesses, creative content and the "cultural and creative industries" more generally. We have raised more than $11 billion to invest in creative assets since 1998 - in film, music, TV, games, marketing services and live events. Our film investments include "Avatar".
I also run my own consulting firm, West Bridge Consulting, and occasionally write on arts policy. I was chairman of the Young Vic Theatre Company in London for many years. My polemic entitled "Arts funding in a Cooler Climate" was published by Arts & Business, UK, in July 2010.
It's very early days with this technology but this is how I see the significance of connected TV (see also my earlier posts for wider context of content creation). It's hard to write about this topic without using some media business jargon (apologies!) - specifically the term "intermediation".
How is creative content (the book, the film, the game, the TV show etc) financed currently, and how realistically can it be financed in the future? These are key questions for Europe's creative and cultural industries, and so far we have come up with more questions than answers as regards the challenge of digitalisation.
We need to be more rigorous, more evidence-based and more commercially aware in our approach to public debate, just as investors have to be, otherwise they lose their shirts!