The online engagement platform for discussion, connection and collaboration.
WeePee is running probably the first true social Over-The-Top TV platform - with over 300 beta test users and ready to launch in the coming months.
Advisory Board member of the Connected TV Marketing Association (CTVMA).
Content is indeed becoming more and more available through different devices and their internet/cloud connection. But which content are you viewing? How do you select the content?
As research shows, making choices is a tiring business. That's why linear TV is still so successful: the broadcaster has selected the interesting content for you - all you have to do is relax, watch and enjoy.
Earlier this month, the World Economic Forum published its Global Information Technology Report 2012 (http://www3.weforum.org/docs/Global_IT_Report_2012.pdf)
It shows top-10 rankings for the Northern countries in Europe (Sweden, Finland, Denmark, Norway), both on the global Networked Readiness Index as on the Infrastructure & Content Pillar - Sweden being the number 1 in both fields.
It shows again how difficult it is to work out a general approach for all countries in Europe or in the EU.