E. Constantinides
Efthymios Constan 
Based in Enschede
Organization: University of Twente
(Academic)
Other info
Created date: 11 months 4 weeks ago
User Recent Activities
Co-Innovation
Co-Innovation is a concept describing the engagement of customers as part of the innovation process by using social Media as communication and interaction platforms. It is part of the co-creation process but limited to development of new products and services by harnessing the collective intelligence.
Co-Innovation
Co-Innovation is a concept describing the engagement of customers as part of the innovation process by using social Media as communication and interaction platforms. It is part of the co-creation process but limited to development of new products and services by harnessing the collective intelligence.
Social Media as Marketing Tools
With the Social Media becoming an indispensable part of peoples' social life and given their important contribution to customer / citizen empowerment, many businesses are trying to hastily incorporate these as part of their marketing strategy. However opening an Facebook page and a twitter account is not enough.
