I hope its not the complete definition ;)
Innovative brick and mortar stores are reinventing themselves. They add e-commerce strategies to their business, but still fulfill locally through their stores - even the payment can still be traditional.
Startups develop crowdlogistic concepts, that can deliver quicker from a brick and mortare shop to your home, than an online shop from a warehouse...
Especially when we talk about "Can E-Commerce create new jobs?" I'm not sure. It really depends on the definition of "E-Commerce".