For there to be a wider acceptance of social media use by businesses then one cannot ignore the biggest blockers out there; the decision makers themselves. Our initiatives will fail without remembering to educate those making the decisions.

Having spent the last 2 years crossing many countries of the EU talking to medium, large and very large businesses about how they could use of social media to further their own interests. The sessions most often begin with an education of what and why we are talking about this and why this is not about their personal Facebook updates.

In order to develop a strategic social media initiative we decided to start with an assessment of 5 countries to get a status quo:
UK, France, Germans, Netherlands and Romania
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The countries where simply chosen based on available resources from those countries to volunteer.

WE NEED YOUR HELP:
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1) Are there any resources of demographic data that we can tap into either at the EU or within the country any of you know about

It seems to me that the Social media forum is consisting of only biased "happy" thoughts. promotion and no intention what-so-ever of considering /raising problems.

I would suggest less technology-push by the religious and more society perspective.

For instance:

I'm invited to present at the DA12 in June but so far this looks like a very confusing platform to me.

I suggest either putting some significant effort into this or move the conversation to an external platform.

REASON:
I see a variety of random content contribution, things I read a million times in the past 6 years, disconnected from any objective. All this content can be found on more than a million forums and groups. Why this redundancy?