Trying to define E-Commerce: is it online shop and logistics directly from warehouse to customer?
I hope its not the complete definition ;)
Innovative brick and mortar stores are reinventing themselves. They add e-commerce strategies to their business, but still fulfill locally through their stores - even the payment can still be traditional.
Startups develop crowdlogistic concepts, that can deliver quicker from a brick and mortare shop to your home, than an online shop from a warehouse...
Especially when we talk about "Can E-Commerce create new jobs?" I'm not sure. It really depends on the definition of "E-Commerce".
We had an interesting discussion about this topic last weekend at a barcamp in Dresden. That session combined several smart people from e-commerce, m-commerce, marketing and startups. The conclusion was - when traditional local commerce reinvents itself, it will not be replaced by online shopping.
Lets not forget - local economy has also huge impact on welfare in each city & region.
I would vote to include smarter local commerce concepts into the e-commerce definition of the EU. Local Commerce should not be ignored when thinking about ways to boost E-Commerce (with traditional definitions). I refere to the E-Commerce Action plan here (http://blogs.ec.europa.eu/neelie-kroes/ecommerce-action-plan/)
Please let me know - does E-Commerce include also local commerce? What are your thoughts about it?
(disclosure: I work on online concepts for small business and local businesses.)