I'd like add on trustmarks which are used on websites to increase sales. We all need some regulation in this area.
EU has so many different nations speaking different languages, countries have different regulations... It makes it harder when we try to establish one well functioning Digital Single Market.
When I try to buy on different webstores in EU I usually put a lot of effort to find whether the webstore is "real" or phishing. Then I try to find any additional info which would help me to decide whether I should give my credit card details away or not...
I might abandon purchase if I feel that I'm not totally sure it's safe. Sometimes, when the cost is not so big, I go through although I don't feel totally safe.
BUT. Trustmarks are often just a pictures and are copy-pasted on fraudulent websites...
What are the DA12 expectations - maybe an EU trustmark?