Yep that's good. The key question is: will convergence produce or destroy jobs (with respect to previous situation)? And will it produce jobs in Europe? And can we do something about it?

this doesn't totally address your request but is a great report about developments http://letsgoconnected.eu/files/Lets_go_connected-FULL_REPORT_100512.pdf

I think it's a bit premature to actually "see" or measure anything if you look at the new and old media and conflate them as a "converged-media industry", primarily because this is an evolution. It's not to hard to see if you separate old media, which all fall under the "National", "Broadcast" or "publish and be damned" (after wrapping advertising around it) paradigm with the new "Global", "Interactive" and "co-produced/consumed" (which tailors ads to the user's behaviour) model, or exists as an agency like booking.com.

We know we are at the tipping point(s), as advertising dollars/euros transfer from broadcast to interactive, and that will differ from country to country. Jobs will/are naturally shift along with the revenues.

So far as publically funded media roles are concerned, we can probably measure them best as the recession cuts, budgets shrink and old (institutional) habits are forced to change. Just as the EC INFO team attempts to be inclusive of people and their seemingly disparate ideas, and create "policy" which will enable these new (media skills And jobs) to be recognized, so do many others. e.g. http://www.govcampau.org/

Whether this new institution is seen as "distance learning" (as it is by the edu sector) or "open government" (as it is by the .gov sector), the habits of both institutions must co-incide. There is no doubt this will mean less employment in the public sector (as we are seeing), and many private agency roles will shift to the US (as European travel agents have discovered with booking.com and others).

So far as osimod's question, "can WE do something about it?" (where WE is people from various gov/edu agencies and secretariats who try and bridge between .gov & .edu silos) the answer is yes. It comes down to being professional as both broadcast producers and community builders. The success of these skills will only be measured by the number of eyeballs (of non attendees) on a page, not the number of bums on a conference's seats. As this changes, we will not see hotels and transport companies as well patronized (and jobs may be lost), but our public institutions will become attuned to the new media roles that the private media agencies/industries cannot fill because public institutions don't have (so can't teach) them.

Haven't come across such researches yet.

"We know we are at the tipping point(s), as advertising dollars/euros transfer from broadcast to interactive"
This is not yet the case I think, if I remember correct we had the best year of global TV advertising last year, so I don't see a shift in this yet. It could also mean that convergence,second screen is enriching linear tv.

TNO has done some studies into the impact of digitization and the internet on employment, number of firms, value added, revenues etc. in media and content markets, including music, newspapers, film, broadcast, and books together with colleagues from IPTS and VUB-SMIT. See http://is.jrc.ec.europa.eu/pages/ISG/MCI.html for the reports.

Problem is that official Eurostat and OECD statistics can not fully grasp the changes in converging industries due to definition and classification issues, which are also discussed in these reports. Data from industry organisations have limitations as well. So a full picture is difficult to achieve. But we have made some attempts to analyze quantitative and qualitative data to gain more insight in converging media and content industries.

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