Europe now No.1 on Facebook
Europe is the largest continent on Facebook with 232 million users, while North America has 222 million users, in accordance to a recent research published here: http://tnw.co/JYAvEI
Only businesses haven't caught up yet. To put it into perspective, the EU is about 500 Million strong while the US is 310 Million.
The Social Media Strategy team will present findings in the last review meeting this week, prior to the meeting in Brussels. Feel free to join: https://www2.gotomeeting.com/register/369539498
Group audience:
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A key part of our strategy
A key part of our strategy proposal is for businesses to capture the opportunity to engage with the largest population on Facebook, develop a better customer experience, be closer to the market and gain from incremental business.