Submitted by yStats.com on Thu, 2012-06-07 11:22

With the increase in the numbers of online shoppers across Europe, cross-border E-Commerce is becoming more important for both the consumers and the retailers.
However, companies face many challenges when pushing cross-border E-Commerce, i.e. they would have to build brand awareness and face market entry costs.
From the consumer perspective, even in Europe, there is still a large number of consumers that are afraid of online fraud, preventing them from online shopping. A Europe-wide mandatory online shop security accreditation system might be the answer.

Group audience:

E-commerce

Comments

Another solution could be to

Submitted by Engberg on Thu, 2012-06-07 11:40

Another solution could be to actually increase security to empower consumers.

There is technicallky and security-wise notthing gained from making consuerms identified and dis-empowered.

It sort of seems logical that accreditation of a secure empowered system makes more sense that one where control is elsewhere.

If we empowered consuemrs through NOT identifying, sharing of data would be less of a problem.

Re "A Europe-wide mandatory

Submitted by Policybloggers on Fri, 2012-06-08 09:06

Re "A Europe-wide mandatory online shop security accreditation system might be the answer." - while the motivations are good .. the reality may be harder .. what if each region EU LATAM USA Japan INDIA CHINA create similar regulations for their own regions? this will not work unfortunately :(

There is a discussion paper

Submitted by griff on Fri, 2012-06-08 11:48

There is a discussion paper on trustmarks here: http://daa.ec.europa.eu/content/special/discussion-paper-trustmarks

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