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Cloud: From techology push to market recovery

Engberg's picture
Submitted by Engberg on Thu, 2012-07-05 10:33

Looking through the cloud presentations, I cannot help but suggesting that this area is dominated by technology-push and wishfull dreams without sanety checks,

I do not see a single slide depicting how people can remain in control of value chains in cloud - they all focus on tracking, profiling and managing people and processes in cloud.

The consequence being a MASSIVE SHIFT in power structures from people and companies to infrastructure. From the realworld to destabilizing power concentration in the digital space.

Whereas the shortterm business interests of providers are obvious and the longterm potential value of wise use of scaling computing power also, there seems to be NO CONSIDERATION as how to make the use of cloud sustainable.

Simply defined - how to ensure non-related transactions CANNOT be linked in cloud. Regulation is not enough - we need enforcement by design.

The most scaring part of the story is how a political system increasingly more desparate to claim actionable and create growth are mislead by the promises.

Instead of creating growth, the approach presently persued exponentially escalate the destabilizing forces that will damage competition and hamper innovation in favor of monopolly profits and Command & Control ineffectiveness.

What we are looking into is not only the end of Privacy, but the "Lehman Brothers" failure of free markets due to power concentration over data.

The solution to this is NOT about "Policies" or "SLAs", but about ensuring that real control remain OUTSIDE cloud.

Otherwise both people, companies and public sector institutions will be made transparant and defenseless.

To paraphrase a famous quote - never before have so few done so much damage to so many.

The damage being done is much worse than the unchecked profilation of nuclear powers - nuclear repsent only threats of mass destruction - cloud-based power concentration already undermine markets and society processes.

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nabeth.thierry's picture
Submitted by nabeth.thierry on Thu, 2012-07-05 14:37

>> The solution to this is NOT about "Policies" or "SLAs", but about ensuring that real control remain OUTSIDE cloud.

Do you see some direction to address this issue?
For instance, can the idea of private clouds (clouds that are better control by organizations using them?).
Could we imagine some ways to unlock a customer to a particular vendor (like for instance was the case to a lesser extend with telephonie), for instance, making the migration from a vendor to another simple, and making market mechanism play its role?

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Engberg's picture
Submitted by Engberg on Fri, 2012-07-06 08:57

I think we need to separate between the cloud service provider wanting to do lock-in of the service and the service wanting to do lock-in of the end-customer

Consider slide 7 here
http://ec.europa.eu/information_society/events/cf/daa2012/document.cfm?d...
(OBS thinking about it - the third identity should also have a two-way arrow - no problem with contextually isolated data in cloud reused by the citizen - it is only personal data to people in the specific trust-space)

Point is process isolation, i.e.g so the ONLY way to get data about citizens/consumers is from/through the citizen/consumer and - when so - only get data about a context-specific identity (NO identification in cloud).

Beyond the obvious security solution for cloud (servers as such), it
a) Make citizens reuse of data the default - and as such ensure focus on digital access to data preventing lock-in. Citizens already have a right to see what data, services have on them, we just need to specify form.

Notice that this goes to the point of citizens have TWO identities with the same system and the only way to trasnafer data between these is through the same mechanisms so the system cannot logically link the two identities into one.

b) When the services cannot do lock-in on the citizens as they always have (rights to) access to their data, then the technical lock-in to e.g. proprietary APIs is better left to market.

Here it is important to realise that a) eliminate much of the reason why cloud services providers wants to do lock-in e.g. Google Docs, Salesforce and Gmail trying to get intravenous access to personal data for profiling for out-of-context use would be impossible as the Service simply do not have the vulnurability-creating (customer identifying) data.

Technicians and bad economic analysis see cloud as only a more variable computing ressource - bureaucrats and business cynics see it as a scallable power model for (market) control.

Europe cannot afford a sell-out of market control

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