Are you willing to pay...?
A few years ago everybody thought people would never be willing to be for music content. Then along came iTunes and most of us had to change their mind.
Now the debate is on again regarding video content. Do you think... actually, would *you* be willing to pay for the latest episode of your favourite TV show if a legal way was offered to you?
Alternatively, would you accept to sit through a few seconds/minutes of advertising in exchange for video content?