Is the Digital Agenda focusing enough on traditional small businesses?
I understand that a main focus of the digital agenda is to enable every European citizen to make use of digital services.
I feel that one group is not enough in focus: Small traditional businesses ("offline" - local business). They still often struggle to make make use of digital services to reach their customers online and bring them back in their stores and locations.
I think there needs to be more programs to support them to start and speed up with using online services for initial communication and marketing and integration of more advanced services in a further step.
Whilst adoption rate of internet services for the citizen is growing fast, traditional businesses become more and more "invisible" to the informed customer.
Whats your view?