The socialisation of business or why "Social" will drive business in 2012 (not without engagement though!)
With 800m+ Facebook users, 300m+ Twitter users and 116m LinkedIn users we have all heard the astonishing numbers often quoted amid the social media hype (not to talk about Pinterest's rapid growth!). Perhaps the time has past when many business still had to be convinced that social channels were something worth bothering about. We are there (almost).
Social media has become a great tool for companies and businesses to market their products, to connect with their customers and had irremediably changed the way they interact with each other. While it is easy to get caught up in the hype, part of the challenge now is knowing when and how to recognize opportunities. As Brian Solis recently noted “still too many organizations and companies are not designed to be adaptive. They are designed to optimize efficiencies and processes. But times have changed and disruptive technology is not as easy to recognize and capitalize on without a greater mission and purpose, or an infrastructure to identify trends, experiment, learn, and scale. […] To keep up is a perpetual investment as innovation is constant and it is only increasing.”
Understanding how to strategically benefit from the accelerating growth of social media is central to the Digital Agenda Assembly.
In this respect, which are the major challenges entrepreneurs and innovators are facing today, especially in the European ecosystem? How some of the biggest trends in technology are impacting your business or markets today and how they are going to influence your behaviour in the future?
We would love to hear from you!