From Web 2.0 to Citizen Empowerment
Web 2.0 turned out to be a tool to control citizens and society processes instead of empowering people and supporting growth.
Social media need to grow up and deal with the serious distortions originating the the flawed approaches that systematically dis-empower people and companies to behavioural-based profilling and system attacks from infrastructure providers pushing themselves into valuechains. They take control of and spy on relationships basically trough abusing the data from the flows.
Social media love to claim "end of dictatorship" while keeping a secret that they are in fact enabling the dictators by weakening individuals and expossing them to system "attacks".
The solution is not to go back to pre-internet but to move on into empowered and distributed social network where you as an individual can control subsets of social interaction without ANYBODY able to link these spheres.
It starts with strong separation of identity and social media so each individual DO NOT REUSE identity for different relationships.
A simple meassurement of success - can a citizen maintain multiple relationships on e.g. Facebook WITHOUT Facebook (as the market distorting agent) able to correlate this to the same person?
There are some sensitive balances, i.e. shutting all adults out of a group of children.
Identity infrastructure is under the control of govenment - we CAN create a secture digital environemnt, but we are not doing so as we fail to realise the Identification is the problem, not the solution.